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MADELINE MORRA

Passionate and sometimes funny Copywriter and Marketing Manager with 3 years experience in digital, long form, and event space marketing looking for work in the non profit or social responsibility sector. 

EDUCATION: 

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Humber College: Advertising Copywriting

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Humber’s Advertising Copywriting graduate certificate program taught me the specialized skills needed to create powerful, effective copy for all forms of printed advertising, radio and television commercials, and interactive media.

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Bishop's University: Honours Film, Media, & Culture Studies. Minor in Dramatic Arts. Graduated With Disctinction

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This course worked to develop a rich awareness of the historical development of film and related moving-image media. I applied a wide range of interdisciplinary theoretical models and critical approaches to understand these media as both individual forms of expression, and industrial products promoting social cohesion.

WORK EXPERIENCE: 

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Office Coffee Solutions: Marketing Copywriter 

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  • E-Commerce Design & Management

    • Customer service through email and live chat 

    • Banner design, creation, and publication 

    • Product management including description, naming, SEO tools, and photography 

    • User Experience growth and development 

    • Sale and Promotions management 

    • Regular maintenance 

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  • E-Newsletter List Growth, Design, & Campaign Management 

    • Design and copy of monthly newsletters to the B2B and B2C sectors ​

    • List growth. Subscriptions increased over 500 emails since start of management 

    • Experience in Constant Contact, MailChimp, Salesforce, & Bronco Platforms 

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  • Rebranding of Home & Office Coffee Solutions

    • Van Wraps for delivery van conceptualization & creation ​

    • Company wide business cards

    • Company wide phone branding including voicemail copy & installation 

    • Event banner and trade show display creation 

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  • Social Media & Community Manager

    • Regular scheduled posting ​of content to 6 social media streams 

    • Experience with Hootsuite and other scheduling platforms 

    • Regular online community involvement; managing comments, reviews, etc. 

    • Budgeting, Designing, Publishing online social media promotions as needed

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  • Event Management

    • Arranging packing list and display materials for trade shows and events ​

    • Setting up and deconstructing trade show displays 

    • Communicating with event coordinators and completing necessary documents 

    • Representing the company to the public or attendees in trade show booths and demos 

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  • Long Form Copy & Print Materials 

    • Creating and publishing One-Page ads and sell sheets for new products ​

    • Conceptualization and content creation of company brochure 

    • Press Releases for new social responsibility initiatives include Bullfrog Green Fuel

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  • General Administrative Duties

    • Budgeting campaigns and projects and creating a final summary upon completion ​

    • Responding to company inquiries from the public both through phone and email

    • Managing showroom demos on a per client basis 

    • Arranging pick ups, drop offs, coordinating with event contacts and vendors for all marketing materials and needs

    • Assisting in on-boarding new clients

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Jump Cannon: Social Media Writer 

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  • Social Media Publishing

    • Promotion of FanExpo in Toronto through 3 social media streams (facebook, twitter, instagram) 

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Today's Parent: Editorial Intern

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  • Online publishing of articles targeted to parents 

  • Day to day editorial experience including fact checking, proofreading, photo sourcing, etc. 

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VOLUNTEER EXPERIENCE: â€‹

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North Texas Dream Team

  • Online community manager for the North Texas Dream Team, a volunteer organization looking to protect DACA and defend immigration rights in the United States 

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Operation Groundswell

  • Participated in a Guatemala based activist program to understand the current challenges facing citizens stemming from food insecurity, social justice, extreme poverty, political corruption, and environmental impact

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TEDx UBishops

  • Comunication manager for TEDx Conference and TedTalk at Bishop's University on the evolution of the education system since the industrial revolution 

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