MADELINE MORRA

Passionate and sometimes funny Copywriter and Marketing Manager with 3 years experience in digital, long form, and event space marketing looking for work in the non profit or social responsibility sector. 

EDUCATION: 

Humber College: Advertising Copywriting

Humber’s Advertising Copywriting graduate certificate program taught me the specialized skills needed to create powerful, effective copy for all forms of printed advertising, radio and television commercials, and interactive media.

Bishop's University: Honours Film, Media, & Culture Studies. Minor in Dramatic Arts. Graduated With Disctinction

This course worked to develop a rich awareness of the historical development of film and related moving-image media. I applied a wide range of interdisciplinary theoretical models and critical approaches to understand these media as both individual forms of expression, and industrial products promoting social cohesion.

WORK EXPERIENCE: 

Office Coffee Solutions: Marketing Copywriter 

  • E-Commerce Design & Management

    • Customer service through email and live chat 

    • Banner design, creation, and publication 

    • Product management including description, naming, SEO tools, and photography 

    • User Experience growth and development 

    • Sale and Promotions management 

    • Regular maintenance 

  • E-Newsletter List Growth, Design, & Campaign Management 

    • Design and copy of monthly newsletters to the B2B and B2C sectors ​

    • List growth. Subscriptions increased over 500 emails since start of management 

    • Experience in Constant Contact, MailChimp, Salesforce, & Bronco Platforms 

  • Rebranding of Home & Office Coffee Solutions

    • Van Wraps for delivery van conceptualization & creation ​

    • Company wide business cards

    • Company wide phone branding including voicemail copy & installation 

    • Event banner and trade show display creation 

  • Social Media & Community Manager

    • Regular scheduled posting ​of content to 6 social media streams 

    • Experience with Hootsuite and other scheduling platforms 

    • Regular online community involvement; managing comments, reviews, etc. 

    • Budgeting, Designing, Publishing online social media promotions as needed

  • Event Management

    • Arranging packing list and display materials for trade shows and events ​

    • Setting up and deconstructing trade show displays 

    • Communicating with event coordinators and completing necessary documents 

    • Representing the company to the public or attendees in trade show booths and demos 

  • Long Form Copy & Print Materials 

    • Creating and publishing One-Page ads and sell sheets for new products ​

    • Conceptualization and content creation of company brochure 

    • Press Releases for new social responsibility initiatives include Bullfrog Green Fuel

  • General Administrative Duties

    • Budgeting campaigns and projects and creating a final summary upon completion ​

    • Responding to company inquiries from the public both through phone and email

    • Managing showroom demos on a per client basis 

    • Arranging pick ups, drop offs, coordinating with event contacts and vendors for all marketing materials and needs

    • Assisting in on-boarding new clients

Jump Cannon: Social Media Writer 

  • Social Media Publishing

    • Promotion of FanExpo in Toronto through 3 social media streams (facebook, twitter, instagram) 

Today's Parent: Editorial Intern

  • Online publishing of articles targeted to parents 

  • Day to day editorial experience including fact checking, proofreading, photo sourcing, etc. 

VOLUNTEER EXPERIENCE: ​

North Texas Dream Team

  • Online community manager for the North Texas Dream Team, a volunteer organization looking to protect DACA and defend immigration rights in the United States 

Operation Groundswell

  • Participated in a Guatemala based activist program to understand the current challenges facing citizens stemming from food insecurity, social justice, extreme poverty, political corruption, and environmental impact

TEDx UBishops

  • Comunication manager for TEDx Conference and TedTalk at Bishop's University on the evolution of the education system since the industrial revolution 

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