MADELINE MORRA
copywriter

I’m a copywriter because in 2009 I attended the International Junior Hockey Championships. I’m not a particular fan of hockey but because I have two obsessed brothers I was forced to go in protest. Bored in Buffalo, I began making signs to hold up to support the Canadian team. I had a great time coming up with witty or eye-catching signs to hold up and get a reaction from the crowd. Despite being in America, the crowd was mostly Canadian and our irreverent signs quickly got attention. The thrill and pride I got from seeing people respond to the signs; asking to take photos of them or hold them in a picture was pretty great. I realized later that what I’d been doing was writing headlines and having a great time doing it.

 

For the past 18 months, I’ve been the “Marketing Coffeewriter” for Home and Office Coffee Solutions. It’s been an amazing experience where I’ve learned not only more about copywriting, but the business context of the profession. Since the marketing team consists of one person, I’ve learned that having a big idea is wonderful, but I’ve also learned that you have to be able to pull it off in the real world. Bringing ideas to reality is the most important thing I’ve learned during my time here. Since joining OCS, I’ve touched one front end website development, Out of Home advertising, radio scripts, video production, vehicular ad wraps, social media, digital advertising and in person displays. ​

I've also provided some examples of freelance and speculative work, a mixture of print, digital, in store, and ambient. 

I hope you enjoy taking a look at my pieces, please feel free to reach out for more examples, or to just talk in general. 

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